Buch

Beschreibung

Compared with traditional products, the connection attributes and intelligence attributes of the smart product are their differentiated competitive advantages. In order to understand how smart product attributes affect consumer attitudes and the influencing mechanism, we carry out this study. In the framework of psychological empowerment, this paper explores the relationship between smart product attributes and consumers' adoption intention. We consider that companies can launch a range of smart products, where the probability of success is related to the degree to which intelligent and connection attributes stimulate consumer motivation.