Book

In an era where ecological responsibility and emotional resonance increasingly define consumer choices, Emotion and Ecology: The Journey of Brand Loyalty in Modern Hospitality explores how these powerful forces are transforming brand loyalty in the hospitality industry. This book investigates the pivotal role that sustainability practices and emotional attachment play in forging deep, lasting connections between brands and consumers. Drawing from recent studies, this volume delves into the Integrated Brand Relationship and Loyalty Model, showing how elements like brand equity, trust, self-congruity, and social exchange are interwoven to create loyalty. It unpacks the dynamics of digital engagement, service recovery, and cultural congruence in fostering meaningful customer relationships, especially in diverse global markets. Through insights from China’s digital-driven hospitality sector to experiential tourism worldwide, this book offers actionable strategies for industry leaders and brand managers seeking to engage the eco-conscious, emotionally driven modern traveler. Emotion and Ecology is a comprehensive guide for anyone looking to understand and navigate the evolving landscape of brand loyalty, sustainability, and emotional connection in hospitality.