Book

Description

This book is a collection of all the Research Papers and Articles written by Dr Rahul Gupta Choudhury from 2009 to till date. The book starts off with papers from 2009 - the year in which the author started publishing. The initial papers from 2009 to 2015 are mostly on consumer behavior as this was and still is a major area of interest of the author. Dr Rahul started doing his Ph.D. in late 2011 and then completed it in early 2016. In this period there were papers which were different from consumer behavior as well. There was a paper on pricing which looked at different types of pricing and the different new models of pricing that were cropping up in various parts of the world. There was also a paper on migration primarily in Europe and then a paper on culture and the varied meaning of money for different communities. From 2016 onwards, the research was more on marketing strategy. However, it was not restricted to marketing alone, but included many other areas like operations and HR as well. The marketing strategy papers were mostly the result of Dr Rahul's Ph.D. thesis where he had worked extensively on the subject.