Book

Description

At present time, diverse health-relevant information and product choices soar. The variety is a reflection of choices relevant to doctor, products, behavior, therapy and pharmaceuticals. Following the transformation of the variety of choices to a choice overload, many health-literate consumers started facing a plethora of choices—including conflicting choices. Apparently, most consumers manage health decision-making and behavior management processes without efficient decision-making support systems. The findings obtained through data collected in the fieldwork of this study and empirical research support this argument. This study reveals that health-relevant information and choice overload complicate decision-making and leads to indecisiveness. Indecisiveness leads health-literate consumers to consult health professionals, the Internet and family members.