Libro

Descripción

As technological improvements, food delivery applications are rapidly expanding, and consumers are embracing this technology more and more. This study intends to investigate how the value proposition of food delivery applications affects impulsive purchasing during the COVID crisis. Four constructs—price value, prestige value, affordance value, and consumer impulsive buying behavior—were used to build this research study. The judgmental sampling method was used to disseminate the filtering study questionnaire via an internet platform. 160 responses to a filtering research questionnaire were obtained from users of food delivery services in the Colombo district of Sri Lanka.