Libro

Descripción

In this study, the researcher investigated the influence of the ego state, a field of personality psychology, among various factors that influence insurance planners' income and retention rates. For this, the researcher utilized the ego state test proposed in the theory of transactional analysis. Transactional analysis is a theoretical system for human behavior or transactions and is widely used today for the improvement of interpersonal relationships, personal growth, and change. Considering that the settlement rate of life insurance planners in the 13th month was 38.2% as of 2019, insurance planners with less than one year of service were excluded from research subjects. Besides, since some insurance planners do not have insurance sales as their main business, research subjects were limited to insurance planners whose income resulting from the insurance sales accounted for more than 50% of the monthly income. The analysis results are as follows.