Uzma

Dr. Uzma Zaidi has over 25 years of experience in academics and research. She is a life-time fellow at Teaching and Research Association (TERA). She has published papers on Corporate Social Responsibility, Self-identity and Social Media, Affective Learning, Consumer Behaviour, Social Media Marketing, and has contributed to several conferences across Asia, Europe, and Middle East. She has been collaborating with Pearson Publications for the past 7 years to develop original content.