Sarthak

Sarthak Sengupta is working as a Project Associate-II (Higher Grade) at the Indian Institute of Management, Lucknow. He was also working as a senior research scholar, teaching assistant, and research assistant. He has also worked in part-time jobs as a guest faculty, marketing manager, adjunct faculty, researcher, scientist, data analyst, editorial board member, and reviewer. He is pursuing a Ph.D. at the Indian Institute of Information Technology-Allahabad, Prayagraj. He has completed his Bachelor of Engineering in Computer Science and Masters in Business Administration (IT) in Human Resource & Marketing Management. Prior to this, he has work experience in General Electric - Alstom and IBM. He is also managing startups for research and strategic development. His research and teaching interests include social network analysis, social media analytics, digital marketing, webcare space, cybersecurity, risk management, management information systems, negotiation, conflict management, data mining, machine learning, economics, optimization, banking, marketing, and human resource management. He has published 28 research papers in revered journals, prestigious conferences, book chapters, book along with 1 patent.